Industries
Revenue Intelligence for Complex B2B Markets
In complex B2B markets, a single lost deal can mean millions in lost revenue. One surprise churn can derail your quarter. One misunderstood buying process can waste your entire growth investment.We specialize in B2B sectors where sales cycles are complex, customer lifetime value justifies deep intelligence, and the cost of guessing wrong is too high.
Medtech Innovators
Accelerate Clinical Adoption and Commercial Success
Your device delivers better patient outcomes, yet hospitals choose competitors or stall in procurement for months. Clinical champions love your innovation, but deals die in committee or utilization disappoints post-purchase. We uncover why healthcare buyers really adopt—or reject—medical technology through systematic intelligence gathering across clinicians, administrators, and procurement stakeholders. Our research reveals what actually drives purchasing decisions beyond clinical efficacy: risk perceptions, workflow concerns, vendor credibility issues, and the internal politics that determine adoption.
Client Results: 35% faster sales cycles after addressing hidden procurement barriers and champion enablement gaps
Consulting & Professional Services
Defend Your Expertise Premium in the AI Era
Your expertise is becoming commoditized and relationships aren't protecting renewals like they used to. We interview your clients, losses, and defections to understand what they really value versus what they say they value. Our intelligence reveals why clients actually switch providers and which service elements command premium pricing.
Client Results: 30% reduction in client defection by addressing hidden dissatisfaction
AI Software Companies
Position Your Innovation for Explosive Growth
You're losing deals to "inferior" competitors and experiencing unexpected churn despite high NPS scores. We uncover why buyers really choose—or abandon—software platforms through systematic intelligence gathering. Our research reveals true competitive differentiators, actual reasons for churn, and which features drive purchases versus nice-to-haves.
Client Results: 40% improvement in competitive win rate after understanding true differentiators
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Other Knowledge-Based Businesses
Defend Your Expertise Premium in the AI Era
You're seeing pricing pressure, longer sales cycles, and buyers questioning what separates you from competitors who claim similar capabilities. Your deep expertise isn't translating into premium fees or faster closes. We uncover why buyers really choose—or pass on—specialized B2B services through systematic intelligence gathering across engineering firms, technical consultancies, fintech providers, and cybersecurity companies. Our research reveals what actually differentiates true expertise from commoditized offerings: trust signals buyers rely on, proof points that matter versus credentials that don't, and how buyers evaluate risk when selecting technical partners.
Client Results: 45% increase in win rate and 20% higher deal values after repositioning around validated differentiation
Dario brings a unique combination of analytical rigor and practical implementation experience. We've worked together on several revenue intelligence projects over the years where his ability to uncover buyer truth and guide teams through change made the difference. He's highly professional and gets things done—delivering uncomfortable truths when needed—but he's also collaborative, meets you where you are, and is genuinely invested in your success.
Michael Rochelle
Chief Strategy Officer and HCM Principle Analyst – Brandon Hall