Leads and Engagement Have Never Been Better

The Situation

This HR consulting firm had solid expertise but limited market visibility. The brand wasn't well recognized. Search results weren't strong. There was no systematic content strategy driving awareness or demand.

The firm needed a comprehensive growth plan—not just tactics, but a strategic roadmap they could execute over time.

The Approach

We created a 10-step growth plan covering the full spectrum of marketing strategy:

Deep Industry Focus. Identified the verticals where the firm could go deeper and wider. Concentrated all time and resources on speaking and being expert in those specific industries rather than trying to be everything to everyone.

Content Strategy for Visibility. Built a systematic content engine designed to put the firm on the map—better brand recognition, stronger search results, consistent market presence.

The content approach was disciplined and sustainable:

• Weekly blog launched in March 2020

• Monthly themes providing coherent narrative

• Rolling content that built on itself over time

• Consistent execution without gaps or interruptions

The plan wasn't designed to be brilliant and sit on a shelf. It was designed to be executable by the team I brought in to run it.

The Impact

Leads and website engagement have never been better.

The firm now has deep industry focus—spending all time and resources being expert in specific verticals. The content strategy has run continuously since launch, building compounding visibility over time.

Client Perspective

"When I joined, you had put in place a growth plan—a 10-step process. It included our target market, going deeper and wider in industries, and a content strategy that would put us on the map so our brand would be more recognized and we'd have better search results. We have executed on all of those things. We've got a deep industry focus now. We've delivered on a weekly blog since March of 2020. We have a theme each month, rolling content that goes out, and our leads and our website engagement have never been better."

— CEO

The Lesson

Sustainable content strategies beat brilliant campaigns.

A weekly blog with monthly themes isn't exciting. But executed consistently for years, it builds compounding visibility that sporadic brilliance never achieves.

The plan has to be executable by the team running it—not dependent on the person who created it. Strategy without execution capability is worthless. The best growth plans are the ones that actually get implemented.