25+
Years Industry Expertise
125+
Advisory Engagements
400%
Average Client ROI
Despite investing millions in sales and marketing technology,
most B2B companies operate on weak assumptions about why they win and lose.
Fewer than 20% of companies conduct formal win-loss interviews. Even when they do, most "loss reviews" are superficial—buyers give polite excuses, reps blame price or timing, and nobody uncovers the real truth. The result? Sales, marketing, and product spend more time fighting each other than fixing what's actually broken.
You've got the CRM, the marketing automation, the analytics dashboards—all the technology money can buy.
Yet nobody in your organization knows why you really win or lose:
-
Sales has one theory about why deals close
-
Marketing has completely different data
-
Product built features based on whoever shouted loudest
-
Customer Success is blindsided when "happy" customers churn
Every team has dashboards proving they're right. Nobody has actually asked the buyer.
The result: Massive waste. Constant conflict. Missed targets. Preventable losses.
Revenue Intelligence That Ends the Guessing
JK Research delivers what your technology can't capture on its own: the unvarnished truth about why buyers really buy, why deals actually die, and why customers truly churn.
We leverage your existing technology—CRM data, marketing systems, conversation intelligence platforms—and combine it with systematic buyer research through confidential interviews with your wins, losses, and departures. This isn't surveys or opinions; it's the fusion of quantitative analysis and qualitative buyer truth that creates your Single Source of Revenue Truth.
Our Three-Phase Approach
Research
Uncover the Truth - Systematic buyer intelligence through actual conversations
Strategy
Transform Truth into Action - Focused improvement plans that address real gaps
Execution
Make Change Happen - Implementation support to ensure insights become revenue impact
The Big 6 - When CEOs Call Us
Poor Performance / Missed Targets
When the board wants answers and your teams only have excuses
Unexpected Customer Churn
When a “happy” customer blindsides you by leaving
Team Conflict / Misalignment
When sales and marketing spend more time fighting than selling
Competitive Losses
When you keep losing to competitors you know you’re better than
PE / Investor Scrutiny
When investors need validation of revenue quality and growth potential
New CEO/CRO
When you need ground truth fast, without politics or spin
What Revenue Intelligence Delivers
.png)
30%
revenue growth after aligning on true buyer priorities
40%
faster sales cycles when you stop selling what doesn’t matter
25%
reduction in churn by addressing what customers actually value
50%
decrease in team conflict with a single source of truth
Testimonial Videos
