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Typical Projects


Successful Client

Years in the HR Tech
& Training Industry

1. Product & Service Strategy

  • Creating a recurring revenue online training business

  • Account retention and growth strategy and process

  • Differentiating in a commoditized market

  • Aligning product development with customer needs

2. Sales & Marketing Execution

  • Aligning sales and marketing with growth objectives

  • Bringing new positioning and messaging to life

  • Refreshing websites and collateral

  • Creating a viable demand generation strategy

  • Creating a repeatable, predictable sales process

  • Enabling the sales process with enhanced content

  • Optimizing CRM and the marketing tech stack

  • Optimizing pricing and pricing models

  • Building an indirect sales channel

  • Training direct and indirect sales and marketing teams

3. Corporate Dev & Growth Strategy

  • Cleaning up the books in preparation for a sale

  • Creating an investor prospectus and pitch book

  • Identifying and evaluating acquisition targets

  • Positioning solution for a new vertical market

A Sampling of Completed Projects

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