So much sourcing starts on the web that if prospects can’t find you there, you simply won’t be considered.
Good search engine optimization and digital advertising start with good research. We help you to better understand the key words buyers use to find solutions to their problems, and the keywords your competitors have “doubled down” on to attract buyers.
Once we know the keywords, we need to align the popularity and power of these keywords with your content strategy. We always write content clearly for your audience; however, knowing the keywords can influence the topics we create content about and the priority you give various videos, articles, and emails. Once content is created and optimized, the next step is to promote it and create as much traffic as possible to your webpages pages. This process takes time and commitment, but usually pays off in the long run.
In situations where you can’t wait for your organic search ranking for important keywords to improve, you will need to buy advertising. We have a team of certified professionals to help you buy ads and design creative copy for Google, Linkedin, Twitter and Facebook. They can also help you implement remarketing campaigns – so ads follow your prospects around the Internet creating better brand awareness and, eventually, clicks.
We take care of all the stuff creative so ads capture the attention of your audience, and then work with you to optimize your website and landing pages to convert as much traffic as possible to leads.