The IT training company Pluralsight has been killing it. They have successfully grown overall billing at 57% in 2018 to over $200 million and landed 240 accounts with over $100K in annual billings. How did they do it? In this strategic analysis, I break down their investor presentation to highlight what they’re doing, why it’s working, and key takeaways for you including:
- Pluralsight’s sales, marketing, and go-to-market strategy
- Pricing and product tiers
- Expense ratios
- Growth strategy
I’m sure you will find this analysis useful. Please contact me if you have any questions.