You might be asking the question:
Why target newly hired executives?
Companies typically hire experienced executives from the outside because they are in trouble and need to turn things around, or they are growing and need leaders with new capabilities.
During the recruitment process, the executive will have to sell his or her vision for how they will help the company to improve or grow. This will often involve the need to makes changes and invest in people, process and technology. This opens new opportunities for you if you sell solutions that can help the leader deliver on his or her vision.
This resource includes over 200 new Sales Leaders who were hired in the fourth quarter alone.