The IT training company Pluralsight has been killing it. They have successfully grown overall billing at 57% in 2018 to over $200 million and landed 240 accounts with over $100K in annual billings. How did they do it? In this strategic analysis, I break down their investor presentation to highlight what they’re doing, why it’s working, […]
Marketing Sanity Check – Gong.io
Our Marketing Sanity Check™ helps you see the market from your buyer’s perspective. This Marketing Sanity Check™ takes a look at Gong.io to help you understand what they are doing and what’s working well. Gong.io is a high-flying sales enablement company that offers technology that records interactions between sales reps and customers to identify and […]
JK Research – Case Studies
We help our clients solve a wide range of marketing and demand generation problems. This PDF will give you a better understanding of the variety of problems our clients were struggling with and exactly how we implemented a solution to positively impact their business.
Solutions We Offer- eBook
We pride ourselves with being extremely easy to work with and very much in-tune with creating an effortless buying experience. This PDF will give you an overview of all of the solutions we offer in one convenient package. It will help you better understand how we can help you, and if it makes sense to work […]
Problems We Solve- eBook
We pride ourselves with being extremely easy to work with and very much in-tune with creating an effortless buying experience. This PDF will give you an overview of all of the probelms we solve in one convenient package. It will help you better understand how we can help you, and if it makes sense to work […]
Trade Show Planning and Budgeting Spreadsheet
Trade shows are tricky because they can be expensive and time-consuming to execute, but they also give you an opportunity to meet clients and prospects and get smart on new developments in the industry. Here is an easy to use excel spreadsheet to help plan and budget for your upcoming trade shows.