You might be asking the question: Why target newly hired executives? Companies typically hire experienced executives from the outside because they are in trouble and need to turn things around, or they are growing and need leaders with new capabilities. During the recruitment process, the executive will have to sell his or her vision for […]
Procurement Leaders on the Move: 2018-Q4
You might be asking the question: Why target newly hired executives? Companies typically hire experienced executives from the outside because they are in trouble and need to turn things around, or they are growing and need leaders with new capabilities. During the recruitment process, the executive will have to sell his or her vision […]
Marketing Leaders on the Move: 2018-Q4
You might be asking the question: Why target newly hired executives? Companies typically hire experienced executives from the outside because they are in trouble and need to turn things around, or they are growing and need leaders with new capabilities. During the recruitment process, the executive will have to sell his or her vision for […]
HR Leaders on the Move: 2018-Q4
You might be asking the question: Why target newly hired executives? Companies typically hire experienced executives from the outside because they are in trouble and need to turn things around, or they are growing and need leaders with new capabilities. During the recruitment process, the executive will have to sell his or her vision for […]
Tech Leaders on the Move: 2018-Q4
You might be asking the question: Why target newly hired executives? Companies typically hire experienced executives from the outside because they are in trouble and need to turn things around, or they are growing and need leaders with new capabilities. During the recruitment process, the executive will have to sell his or her vision for […]
CFOs on the Move: 2018-Q4
You might be asking the question: Why target newly hired executives? Companies typically hire experienced executives from the outside because they are in trouble and need to turn things around, or they are growing and need leaders with new capabilities. During the recruitment process, the executive will have to sell his or her vision for […]
2018 Sales Tech Fundings – In Excess of $5 million
If you are reading this, then you probably run a sales enablement technology or services company. As you know, this market is hyper-competitive and has seen an explosion of innovation and capital over the past few years. My firm works with several companies in this space to help them generate demand and win business. There […]
Strategic Analysis – How Pluralsight is Growing at 57%
The IT training company Pluralsight has been killing it. They have successfully grown overall billing at 57% in 2018 to over $200 million and landed 240 accounts with over $100K in annual billings. How did they do it? In this strategic analysis, I break down their investor presentation to highlight what they’re doing, why it’s working, […]
Marketing Sanity Check – Gong.io
Our Marketing Sanity Check™ helps you see the market from your buyer’s perspective. This Marketing Sanity Check™ takes a look at Gong.io to help you understand what they are doing and what’s working well. Gong.io is a high-flying sales enablement company that offers technology that records interactions between sales reps and customers to identify and […]
JK Research – Case Studies
We help our clients solve a wide range of marketing and demand generation problems. This PDF will give you a better understanding of the variety of problems our clients were struggling with and exactly how we implemented a solution to positively impact their business.