We hear this a lot from our clients who are PH.Ds and experts in what they do.
Getting “at bats” requires more than busy work. It requires building your personal and professional brand and building your follower-base. It also requires you to understand when your buyers are “in market” and then how to engage them so you reach them when they are receptive and make a favorable impression.
Buyers these days want to educate themselves before speaking to a salesperson. This means you need to understand the information they need from you, create that information, and make it easy for buyers to access it.
We help you gain a better understanding of buyer behavior and the buyer’s journey. Then we help you develop and present your “buyer enablement” content, which drives form completions and leads. We also help you identify the triggers and signals that indicate need, so you can engage the right people at the right time.
The result is more “at bats”, and more opportunities for you to close.