Upland Software has acquired Altify. Altify will be a core platform of Upland’s Sales Optimization solution suite, the market’s first to combine opportunity and account management, sales process automation, customer reference management, and RFP and sales proposal automation, all supported by a robust content operations platform to ensure consistent messaging for high impact revenue teams. […]
We work with some of the top experts in their field. These are brilliant people who are extremely busy running businesses and working with clients. They set a high bar for themselves and want to deliver their message in a natural, authentic and authoritative way. However, they are not professional actors, they don’t have months to […]
If you are reading this, then you probably run a sales enablement technology or services company. As you know, this market is hyper-competitive and has seen an explosion of innovation and capital over the past few years. My firm works with several companies in this space to help them generate demand and win business. There […]
If you are reading this, then you probably run a sales enablement technology or services company. As you know, this market is hyper-competitive and has seen an explosion of innovation and capital over the past few years. My firm works with several companies in this space to help them generate demand and win business. There […]
I started my consulting practice in January, after spending the past 15 years leading marketing organizations in several well-known sales performance improvement companies. I have always had a strategy of leading with thought-provoking insight and implemented content-driven marketing strategies in the organizations in which I have worked. I started my practice to offer content marketing […]
It is hard to believe, but it’s almost time for Dreamforce. In what is considered the largest software show on the planet, this year the organizers expect 150,000 people to attend and over 400 companies to exhibit. The show will be complete, head-spinning mayhem, but also an excellent opportunity to meet clients and check the […]
You lead a company that offers sales performance improvement solutions. Do you really know how and when buyers make large investments in what you sell? When I ask clients this question, their initial response is almost always an emphatic “YES!” However, when I take them through my research on how buyers actually buy sales performance solutions—from […]
Do you know when companies double down on sales performance improvement initiatives and spend the big bucks? We’ve seen from our research—direct conversations with nearly 300 buyers—that about two-thirds of sales performance improvement investments over $100k are linked to: New leaders with new strategies Post-merger integration Completion of large, late-stage funding round As a seller of sales […]
This Marketing Sanity Check™ takes a look at Gong.io to help you understand what they are doing and what’s working well. Gong.io is a high-flying sales enablement company that offers technology that records interactions between sales reps and customers to identify and replicate best practices across a sales team. In the past 12 months, Gong.io doubled their […]
Our Marketing Sanity Check™ helps you see the market from your buyer’s perspective. This Marketing Sanity Check™ takes a look at Gong.io to help you understand what they are doing and what’s working well. Gong.io is a high-flying sales enablement company that offers technology that records interactions between sales reps and customers to identify and […]
