We’ve been doing a tremendous amount of video work with our clients lately. We’ve found that there’s no easier way to describe a complex business than with video. Take our client WLH Consulting. Dr. Wendy Heckelman, the founder and CEO, is brilliant and has built an amazing business over the past 25 years. However, it […]
Hi, I’m Steve Landuyt, president of infoteam.io. We are a global sales training and enablement company originated in Switzerland from a methodology standpoint and we have a software component with headquarters based out of London. We’ve been in business for over 28 years with our methodology implemented at over 2000 companies, in 15 different languages. […]
Working with the JK research team has been a pure joy. They’re smart, they challenge our thinking, and they’re personable. They allow us to really be ourselves. They take us from where we are today to where we need to be. And they do it in a way that really is genuine. They’ve done a […]
If you are reading this, then you probably run a sales enablement technology or services company. As you know, this market is hyper-competitive and has seen an explosion of innovation and capital over the past few years. My firm works with several companies in this space to help them generate demand and win business. There […]
The world and our industry are changing so fast that it’s impossible to have all of the answers to every question. That’s why I’m a firm believer in learning from companies and people who are achieving high levels of success. Pluralsight (www.pluralsight.com | NASD: PS) is one such company to study. Quite simply, they’re killing it. Consider […]
I started my consulting practice in January, after spending the past 15 years leading marketing organizations in several well-known sales performance improvement companies. I have always had a strategy of leading with thought-provoking insight and implemented content-driven marketing strategies in the organizations in which I have worked. I started my practice to offer content marketing […]
It is hard to believe, but it’s almost time for Dreamforce. In what is considered the largest software show on the planet, this year the organizers expect 150,000 people to attend and over 400 companies to exhibit. The show will be complete, head-spinning mayhem, but also an excellent opportunity to meet clients and check the […]
I’ve spent the past fifteen years working in companies that sell solutions to improve sales performance, and now I work as a marketing consultant for numerous companies in the industry. I’ve interviewed hundreds of buyers and I’ve studied how organizations prioritize needs, source providers, and make buying decisions. Through my own experience and formal research, […]
The sales performance improvement industry is flooded with content from providers such as you trying to build a presence in the market. I routinely audit the content of major players in this space, and I see a huge disconnect. From my observations, it is not unusual to find companies 90% of its content focused on front-line salespeople […]
You lead a company that offers sales performance improvement solutions. Do you really know how and when buyers make large investments in what you sell? When I ask clients this question, their initial response is almost always an emphatic “YES!” However, when I take them through my research on how buyers actually buy sales performance solutions—from […]
