Hi, I’m Steve Landuyt, president of infoteam.io. We are a global sales training and enablement company originated in Switzerland from a methodology standpoint and we have a software component with headquarters based out of London. We’ve been in business for over 28 years with our methodology implemented at over 2000 companies, in 15 different languages.

Working with JK Research has been a lot of fun and the reason is that it’s different and unique what they bring and that’s what we needed to do in the marketplace to distinguish ourselves. We didn’t want to be ordinary, we wanted to be a little provocative, and do something different. Working with JK Research and the idea around their approach to marketing, promotion, and engaging and finding new customers was actually very cool.

I would say one of the more important things that we got with our relationship with JK Research was they brought some insight about the market and they helped us look at it in different segments and splice it up in a way that meant more meaningful engagement with the customers we’re going after.

It wasn’t a generic broad brush approach. We went very specifically looking at, industries, size of the industry, what’s happening in those companies, etc. I think because of that, we had much better results in our marketing effort.

I would recommend JK Research to anybody that is looking to be a little different, to stand out from the crowd, or who is looking to establish a relationship that’s senior level. These days it is not easy to get to the executives and what we’ve done with JK Research definitely gets attention at the C-level.


Author:
Dario Priolo

Dario is the CEO and Founder of J.K. Research. He brings over 20 years of marketing leadership experience in the human capital and sales enablement industries.

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