The world and our industry are changing so fast that it’s impossible to have all of the answers to every question. That’s why I’m a firm believer in learning from companies and people who are achieving high levels of success.

Pluralsight ( | NASD: PS) is one such company to study. Quite simply, they’re killing it. Consider these numbers:
  • Recently IPO’d and have a current market cap in excess of $3 billion
  • Growing overall billings at 57% in 2018 to over $200 million
  • Landing 240 accounts with over $100K in annual billings
  • For every $100 sold to an account, they grow that to $127 the following year
In this strategic analysis, I break down their investor presentation to highlight what they’re doing, why it’s working, and key takeaways for you including:
  • Pluralsight’s sales, marketing, and go-to-market strategy
  • Pricing and product tiers
  • Expense ratios
  • Growth strategy
I’m sure you will find this analysis useful. Please contact me if you have any questions.

Dario Priolo

Dario is the CEO and Founder of J.K. Research. He brings over 20 years of marketing leadership experience in the human capital and sales enablement industries.

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