The world and our industry are changing so fast that it’s impossible to have all of the answers to every question. That’s why I’m a firm believer in learning from companies and people who are achieving high levels of success.

Pluralsight (www.pluralsight.com | NASD: PS) is one such company to study. Quite simply, they’re killing it. Consider these numbers:
  • Recently IPO’d and have a current market cap in excess of $3billion
  • Growing overall billings at 57% in 2018 to over $200 million
  • Landing 240 accounts with over $100K in annual billings
  • For every $100 sold to an account, they grow that to $127 the following year
In this strategic analysis, I break down their investor presentation to highlight what they’re doing, why it’s working, and key takeaways for you including:
  • Pluralsight’s sales, marketing, and go-to-market strategy
  • Pricing and product tiers
  • Expense ratios
  • Growth strategy
I’m sure you will find this analysis useful. Please contact me if you have any questions.

Author:
Dario Priolo

Dario is the CEO and Founder of J.K. Research. He brings over 20 years of marketing leadership experience in the human capital and sales enablement industries.

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