This Marketing Sanity Check™ takes a look at Gong.io to help you understand what they are doing and what’s working well. Gong.io is a high-flying sales enablement company that offers technology that records interactions between sales reps and customers to identify and replicate best practices across a sales team. In the past 12 months, Gong.io doubled their number of salespeople and has built a formidable marketing and demand generation engine.
This assessment will help you to better understand how your marketing compares relative to your competition and what the best in class are doing differently. This insight helps you to more objectively identify and prioritize marketing improvement opportunities. This is essential in a rapidly evolving, competitive marketplace.