At this point in the year, I’m sure you’re considering several activities to support your marketing and demand generation activities for next year. Tradeshows are tricky because they can be expensive and time-consuming to execute, but they also give you an opportunity to meet clients and prospects and get smart on new developments in the industry.

For your convenience, I’ve pulled together a list of the more popular tradeshows you’re probably considering and a few facts about each. Whether you attend, exhibit, sponsor or speak at any of these shows depends a lot on your strategy and objectives. Please call me and I’ll share my perspective based on what might be best for you.

If you’re responsible for promoting a sales training or enablement conference, please let me know and I’ll add you to our list.

I also invite you to download our Trade Show Planning and Budgeting Spreadsheet.

List of Conferences

1. Dreamforce: November 19-22, 2019 | San Francisco, CA

  • Hosted by
  • One of the largest trade shows in the world, approaching 200,000 attendees
  • Topics for Sales, Marketing, Service and more
  • Several ancillary events now run in parallel at nearby venues, such as Sales Enablement Soiree
  • Download the 2018 Prospectus with sponsorship and booth fees

2. Sales Enablement Society Annual Conference: 2019 TBD, September 16-19, 2018 | Denver, CO

  • Hosted by the Sales Enablement Society
  • Topics focused exclusively on sales enablement
  • Estimated 2018 attendance: 400 – 500

3. AA-ISP Leadership Summit: April 16-18, 2019 | Chicago, IL

  • Hosted by American Association of Inside Sales Professionals
  • One of several events on their calendar
  • Topics for inside sales, outbound sales, training, coaching, and technology
  • Expected attendance: 900; Expected sponsors: 45-52

4. Sales 3.0: April 1-2, 2019 | San Francisco, CA

  • Hosted by SellingPower
  • In the past, they’ve hosted 2-4 events per year
  • Topics for sales training and sales enablement
  • 2018 Sponsors: 11 Sales Training & Development, 29 Sales Productivity & Enablement
  • Expected attendance: 400

5. Sirius Decisions Summit: May 6-8, 2019 | Austin, TX

  • Hosted by Sirius Decisions
  • They host several events, but the Summit is their largest
  • Topics for marketing and sales, with a heavy focus on technology and process
  • 2018 Attendees: 3200; Sponsors: 121
  • Fees to attend: $2,495 for non-clients before December 31, 2018

6. Gartner Sales and Marketing Conference: 2019 TBD, October 9-11, 2019 | Las Vegas NV

  • Hosted by Gartner, previously CEB’s Sales and Marketing Summit
  • Tracks: Account Growth, Sales Talent, Digital Demand Generation, Shaping Buyer Behavior
  • Approximately 1,200 attendees and 35 exhibitors
  • Fees to Attend: $3,175

7. SAMA Annual Conference: May 20-22, 2019 | Orlando FL

  • Hosted by the Strategic Account Management Association (SAMA)
  • Topics related to retaining and growing strategic accounts
  • SAMA also host a European conference March 14-15 in Amsterdam
  • Fees for non-members: $2,820

8. Sales Force Productivity Conference: 2019 TBD, October 15-17, 2018 | Atlanta, GA

  • Hosted by the Sales Management Association
  • Focus on sales management topics and technologies
  • Approximately 350 attendees and 15 sponsors
  • Download the current prospectus

9. TOPO Summit: April 17-18, 2019 | San Francisco, CA

  • Hosted by TOPO, a growth acceleration research and consulting firm
  • Focus on growth acceleration with heavy focus on technology companies
  • Over 2,000 attendees in sales and marketing roles
  • Fees to attend: $995

10. Unleash: March 10-12, 2019 | San Diego

11. ATD Sell: 2019 TBD, November 6-7, 2018 | New Orleans

  • Hosted by Association of Training and Development
  • Two tracks: Sales Enablement Learning and Sales Enablement Leadership
  • This is the first year for the conference. It is very L&D heavy
  • Fees to attend: $1,500

Dario Priolo

Dario is the CEO and Founder of J.K. Research. He brings over 20 years of marketing leadership experience in the human capital and sales enablement industries.

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